July 4th and YOUR Independence

The 4th of July was known as Independence Day!


Happy July 1st my friends!

The events in our great history leading up to The Fourth of July insured that we all might pursue our freedom, greatness and success each as we choose.

Mac Anderson who writes Simple Truths and brings us lovely inspiring videos writes today about personal greatness and success.

"Dr. Martin Luther King said, “Everyone has the power of greatness. Not for fame but greatness. Because greatness is determined by service.”

Success is a very personal thing, but I think most people would agree that true success is about being fulfilled in LIFE. And, I feel there would be no greater feeling to look back toward the end of your life with a “smile in yourheart” knowing that you made a positive difference in the lives of others."

Mac inspired a book which talks about the importance of (hand) writing notes to people because, in this electronic age of email and unlimited phone service, we forget the Joy and Gratitude that a hand written note brings to the recipient. It does not matter what you write; the psycho-emotional message is loud and clear and is that you CARED enough about the person to take a moment to express your gratitude to them, in written form.

Your penned note will be the exception in their mailbox, and one that will not only bring a smile to the recipient, it will give them a feeling of "being thought of" and gratitude that is becoming so illusive these days!

Think back to when you were a kid and Grandma sent you a Birthday Card IN THE MAIL. It mattered note what she wrote or what the card said! What mattered was that she thought enough to send it to you and remembered yourbirthday! Give your customers the gift of Caring. It will come back to you in ways that you could never imagine!

Compassionate Marketing teaches relationship and also teaches that we GIVE a little bit of ourselves when we and scribe notes to our customers and new affiliates. Mac and I are on the same page; what about you?

Be sure to continue to send out thank you notes to your customers. Keep your personal file on them and send birthday, anniversary and no occasion notes too. Your customers will enjoy the notes and KNOW that you appreciate THEM! This is a simple formula for retention, which as we know, pays handsomely. Along the way you will develop many warm & rewarding relationships.

During this week leading up to our "Independence Day", please remember the events in our great history leading up to The Fourth of July insured that we all might pursue our freedom, greatness and success each as we choose. What do you choose?


May your day be a treasure bringing Increase and Plenty to your door.

Practicing Abundance, Prosperity & Kindness EVERY DAY,

RS
RandiSusan Mallory
Compassionate Marketing
512.472.2604 Country Code 001SKYPE or Oovoo: rsmallory

BE a Mentor with A Servant's Heart

Why Multi tasking & Multi streaming don't Work

Why Multi tasking & Multi streaming don't Work

I recently enrolled a new Affiliate from the UK & for mis-spelled her name in my Compassionate Marketing NEWSLETTER. This gal is an amazing; an accomplished business woman who is create and eager to build her business recurring income through the company that Compassionate Marketing is associated with. She is a webmaster and has her own thriving business in The UK AND she is fast tracked to be Compassionate Marketing's next UK Leader.

My error was due to that nasty "multi-tasking bug" that sometimes hits us all, and decidedly I have realized that this "incident would be a valuable lesson for us all :-)

I recently watched a documentary about multi-tasking, which of course is akin to multi-streaming in our beloved industry. Many aspiring Network Marketers think that MORE is better. We even see people who join legions of companies at the same time, never accomplishing anything but perhaps maxing out several credit cards with a constant stream of outgo.

The documentary revealed, under an MRI on the brain, that

1- people who multi tasked were LESS apt to absorb, assimilate or achieve excellence in EITHER of their tasks.

2- Our brain can certainly HANDLE multi tasking, however optimum performance and success requires our FULL attention.

3- Today's "techno society" encourages multi tasking/streaming, however the end results are sub par.

Think about driving your car and talking on your cell phone. How much do you miss around you and how are you impeding your reactive skills should they be required?

Think about talking with a new prospect whilst checking your email or typing up a proposal. Hmmmm, how much detail is missing from the document, how many times must you go back and RE read the email and

more importantly, how does your prospect FEEL on the other end of the phone?

We encourage people to always SMILE when they are on the phone because it will be FELT on the other end of the phone.

In the same manner, each and every one of our Prospects AND Affiliates deserves our FULL ATTENTION when we are speaking/training/visiting with them.

Compassionate Marketers know that the secret to Success and creating Long Term Recurring income is by caring about others. That means LISTENING and taking the time to get to know them, their goals and their dreams.

I could write a book about each of my personally sponsored affiliates, and particularly this new lovely gal who is a charming and smart young Entrepreneur who IS a Compassionate Marketer at heart!

Perhaps our new tag line should read:

Compassionate Marketing,
NO multi tasking allowed because you deserve our FULL attention :-)

Have an awesome week my friends. Please feel free to contact me for any assistance you may require. I promise to give you my FULL attention!

Practicing Abundance, Prosperity & Kindness EVERY DAY,

RS
RandiSusan Mallory
Compassionate Marketing
512.472.2604 Country Code 001
SKYPE: rsmallory

BE a Mentor with A Servant's Heart


Copyright © 2007 RS Mallory/Compassionate Marketing , All Rights Reserved.May be used with Proper Attribution

How to Get and Retain your Customers

Customer retention is a very important part of Network Marketing.

If your present company does NOT have a Retail plan in place, then you should ask them to initiate one. Retail Sales is the life's blood of building Long Term Recurring Income.

My good friend "Big Al" Tom Schreiter calls affiliate/distributors and Customers alike USERS. What this means is that your compensation plan and company should provide for an equal amount of compensation for your product being used (ordered) by either the distributor OR Customer.

So how DO you KEEP your customers? Well, first you have to get them :-)

When I chat with people and they tell me they have a health challenge, the first thing I do is LISTEN.

A Compassionate Marketer will LISTEN to the prospective customer. Go ahead, let them talk! The more they talk the more you LEARN about what their needs are.

Perhaps you learn that their children have special requirements. Perhaps their Grandmother has diabetes or arthritis or needs a hearing aide.

Once they are done talking I always ask them "would you like to do something about that?" Yes? Great! Then I mention whichever product might serve them well or ask if their Grandmother would be interested in something that would help her.

Now your prospect is a customer. There are several steps I take right away. You may want to do them too.

1- Keep a log of all your customers including name, date of purchase, product, delivery date, Thank You date, Re-order date etc. Be sure and note the items in #7. You can use a a spreadsheet or an old fashioned card file (like a recipe card box) which is what I use)

2- SEND a Hand Written THANK YOU note. Yep! That's right. Go buy a package or three of Thank You notes from the grocery store or order personal ones from Vista Print but BE SURE and send out that Thank you note within the first few days. It should arrive before or when the product arrives.

3- Follow up with your customer (PHONE CALL) when the product arrives to make sure they know EXACTLY how to take it and then ask if you can check back in a few days to see how they are doing. (Calendar a call for a few days later.)

4- Follow up with ANOTHER Call about 5-7 days later to find out how the customer is feeling or doing with your product. This is the time that you can suggest any adjustments to the usage regime for a more effective outcome. If necessary, schedule another follow up call.

5- Calendar a follow up call for three weeks later (when the re-order should be due) to chat and remind the customer that a re-order is imminent. You might say, "I am so glad that you are feeling ............using our product. I see that you are due for a refill next week. Shall I process your order for you so that you won't run out, or would you like to do the reordering yourself on my website?" Most people will be thrilled that you contacted them and will give you the reorder right on the spot.

6- Once the re-order is complete send out another Thank you note specifically for the re-order. THIS TIME mention that your company has a convenient REFILL program so that the product will be delivered to them without them having to manually process the order. You may also include a bit of literature about another product that you feel your customer has an interest in OR send them a sample of another product.

**This is an important step because MANY people will agree to the refill program (AUTOSHIP) however they will state that they WANT TO KEEP IN TOUCH WITH YOU. That's the Secret! Make sure you assure them that you will be in touch with them and DO SO. Calendar a once a month "hello" call with them.

7- Be sure and jot down any Life Cycle events for your customer such as Birthdays, Anniversaries, kids/spouse birthdays etc. and SEND A CARD to them. Use the US mail rather than an electronic card. This is a lots art and your customer will NEVER forget that you send them cards. Sending cards equals LONG TERM RETENTION. It is customer service at its finest!

8- Develop a short Newsletter for your Customers and send it out once a month. Highlight a product by offering some information about it first. Two or three paragraphs is suitable. BEFORE you close your newsetter and almost as an afterthought you my say, "For more information about this product please go to http://www.yourproduct.com/ " The PURPOSE of this little newsletter is to EDUCATE people about other products that you have. They may not order now, but they might KNOW SOMEONE who needs the nformation/product. To that end you might set up your own

9- Customer referral program and let your customers know that you appreciate referrals. Now a LIFETIME customer is a valuable asset and it is not necessary to "convert them" to distributor status. You might reward your customer for referrals by giving them an occasional free product. Everyone likes something for nothing :-)

10- Don't' forget to SMILE when you are on the phone with your Customer and ALWAYS call them as scheduled. Courtesy, caring and hands on customer service will ensure customer retention.

Would you like a free consultation to discuss customer acquisition or retention? Please send me an email or call, anytime.--

Practicing Abundance, Prosperity & Kindness EVERY DAY,

RS
RandiSusan Mallory
Compassionate Marketing
512.472.2604 Country Code 001
SKYPE: rsmallory


Copyright © RS Mallory/Compassionate Marketing. All Rights Reserved. May be used with Proper Attribution